Download The next evolution of marketing : connect with your customers by marketing with meaning - Bob Gilbreath file in PDF Online

Download The next evolution of marketing : connect with your customers by marketing with meaning - Bob Gilbreath file in PDF

New York McGraw-Hill ©2010 Material Type: Internet resource Document Type: Computer File, Internet Resource All Authors / Contributors: Bob Gilbreath Find more information about: Bob Gilbreath ISBN: 0071627588 9780071627580 0071625364 9780071625364 OCLC Number: 838252683 Notes: Includes bibliographical references and index Description: Online-Ressource (x, 288 p.) ill. Contents: PART ONE: What is MEAN IT! Marketing?Chapter 1: What Mean It! Marketing Can Do (for Your Customers, Your Bottom Line, and the World)Chapter 2: Give the People What They Want: What Makes Marketing MeaningfulChapter 3: I Need Money, Time, and Information: Meaningful SolutionsChapter 4: I Want My 15 Minutes of Fame and I Want Others to Know About It: Meaningful ConnectionsChapter 5: Help Me Change My World: Meaningful AchievementsPART TWO: How to Implement MEAN IT!Chapter 6: Start at the End: What Do You Hope to Accomplish?Chapter 7: Just Ask: Discovering What Keeps People Up at Night, and Gets Them Out of Bed in the MorningChapter 8: Ideate, Rank, Repeat: Gauging the Meaning of Your MarketingChapter 9: Measure It: Evaluating the Success of Your Meaningful MarketingChapter 10: MEAN IT! Marketing at Work: From Early Adopters to Hall-of-FamersEpilogue Responsibility: by Bob Gilbreath

Title : The next evolution of marketing : connect with your customers by marketing with meaning
Author : Bob Gilbreath
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 12, 2021

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